Our media product represents the working class social group and particularly men, striving to improve their living standards and making much like the song title, a “transition” to a better life style.
Both artists are dressed typical of the british hip-hop genre, wearing hoodies remaining to conventions, however it can be possibly argued that both are Caucasian males subverting the conventions of a predominantly afro-Caribbean race genre. As main artists they are also both heavily featured in the music video with many close ups and mid shots of the artist walking to signify the importance and give strong recognition to the audience.
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